FIRED EARTH collection is made up of warm spice and earthy tones with tribal prints and a splash of coral. This is a soft tailored story and the silhouette is loose and easy. Coral is the key highlight colour, and tribal prints find way through the line with a touch of softer blush and nude knitwear.
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MATCH SET: The look is based on a theme of vintage tennis lawns and 20’s styling, beautifully summed up in the new season above carcase graphics. The colour palette is made up of fresh springtime pastels and key prints are swallows and butterflies.
Debenhams launches its first store in Mumbai
Debenhams, the British department store, launched its first store in Mumbai on March 30, 2012 at Phoenix Market City, Kurla. This department store will be one of its kind in the country providing exclusive designer products at high street prices with a relaxed shopping experience.
Spread over 22,000 sq. ft., the store follows an open store format as per Debenhams international standards. With distinct and dedicated areas for womenswear, menswear, accessories, lingerie, childrenswear, cookshop, homeware and luggage; the department store is a first of its kind in the city.
Currently showcasing the Spring/Summer 2012 collections, Debenhams retails product lines from international designers across all categories, including John Rocha, Jasper Conran, Principles by Ben De Lisi, Betty Jackson, and Baker by Ted Baker. Another exclusive highlight of the store is the range of cookshop products by well known celebrity chef, Jamie Oliver, as well as the Indian designer collection from Rajesh Pratap Singh, crafted exclusively for Debenhams.
One of the key features of this store is that it offers bra fitting services, size guides and similar customer services found at other Debenhams outlets worldwide. UK sizes starting from 6 to 22 are available, depending on the designer and collection, offering shoppers a wide variety in clothing to suit every shape and style.
Commenting on the opening, Aditya Nadkarni, Brand Head, Debenhams said: “We’re excited to finally come to Mumbai and bring leading international brands and designer collections to Indian shoppers.
“As we offer so many brands across numerous categories under one roof, we hope to become the one-stop destination for everyone looking to buy quality products from international brands.”
Debenhams is in Phoenix Marketcity, Kurla, Mumbai.